Increase or replace your current income in 90 days or less.

THE COACHING PROGRAM

InDemand is a 12 month group coaching program, coaching and community for ambitious women who want to build their own business as a high quality VA.

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You’re ambitious, driven, and ready for a change—but right now, you feel stuck.

Your current job doesn’t ignite your passion, and you know you’re capable of so much more.

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With the rising cost of living, you’re searching for ways to increase your income to pay off debt, enjoy more vacations, and build financial independence.

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Deep down, you’ve always known you were meant to build something of your own—a business that grows with you and gives you the freedom you deserve..

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With so many possibilities, it’s hard to know where to start or what services to offer.

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Self-doubt and uncertainty hold you back from going all-in.

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You don’t know how to set up the foundation for a sustainable, profitable VA business.

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You’re unsure if you have the right expertise or how to enhance the skills you already possess.

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This program is for the women who’ve always known they were destined for greatness—those natural-born leaders and go-getters who were often told growing up:

You’re organized, detailed, and the one everyone trusts to get things done.

"You’re so Type A." 

Your leadership skills have always shined, and you’ve been the person people naturally follow and admire.

"You’ll be president one day."

You’ve always thought of yourself as a Boss Lady, even if you haven’t had the title (yet)—because deep down, you’ve always known you were meant to lead.

"You’ve got bossy energy."

Whether it’s color-coding spreadsheets or researching for hours, you love diving into the details and making sense of chaos.

"A little nerdy."

The head of the group chat, the mastermind behind birthday trips, and the one who always pulls off the perfect plans.

"You’re the planner."

This program is for the women who are ready to take those natural skills, that ambition, and that leadership energy, and channel it into building their own thriving service business.

You’ve been organizing, planning, and leading for others your whole life. Now it’s time to do it for yourself—to create a business that reflects your strengths, aligns with your goals, and allows you to step fully into the role you were born to play

The path feels unclear, but the dream is too big to ignore. You need a roadmap, a coach, and a proven process to make it happen—and that’s exactly what the InDemand VA Program delivers.

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At the beginning of 2020, I found myself in a situation many can relate to—I was laid off from my “safe” but predictable job as a server, a role I had held for over 10 years.

For more than a decade, I relied on the security of that job to fund my dreams: earning a master’s degree, becoming a family therapist, traveling the world, and living a comfortable life. It felt like a clear path—until it wasn’t.

Being laid off at the height of the pandemic was a turning point. What seemed like a setback became the perfect opportunity to take a leap of faith. I ventured into the world of virtual assistance, determined to take control of my future.


  • Speaking Opportunities: Sharing my story to inspire others
  • A Thriving Community: Connecting with thousands of like-minded women
  • Global Recognition: Featured as a recommended coach in Business Insider and Forbes
  • A Life of Freedom: Traveling and working remotely all over the world


But being a VA has brought me so much more than financial stability.

It’s given me:

I know the doubts and fears that can come with stepping out of your comfort zone and starting something new. I’ve been there, unsure if I had what it took or where to begin. But here’s the truth—you’re more capable than you realize, and with the right guidance, you can achieve more than you ever thought possible.

That’s why I’m here. My mission is to give you the tools, strategies, and support you need to succeed as a VA, so you can take control of your future and build a business—and a life—that you love.

The success I’ve experienced as a VA has ignited a deeper passion in me: to help you and other ambitious women achieve the same level of fulfillment, freedom, and financial independence.

Within just a few months, I secured client after client, building a business that gave me freedom, flexibility, and purpose. And here’s the incredible part—just two years later, my VA business allowed me to pay off $18.7K in credit card debt, a milestone that felt impossible in my previous life.

Imagine a life where you wake up every day excited about the work you do, knowing it aligns with your passions and purpose.

You want to feel valued for your talents, doing work that lights you up and brings meaningful results to your clients or company.

The ability to pay off debt, save for the future, and enjoy more vacations without worrying about your next paycheck.

Designing a schedule that works around your family, personal needs, and passions—no more missing out on what matters most.

The freedom to work from wherever you choose, whether it’s your kitchen table, a cozy café, or a beach halfway around the world.

Turning your skills or hobbies into a VA business that reflects your individuality and strengths.

Building a sustainable business that provides security on your own terms, regardless of layoffs or economic uncertainty.

Finally fulfilling that dream of being your own boss, creating a business that grows with you and supports your vision for the future.

Together, we’ll turn your desires into a tangible, thriving business you’re proud to call your own.

The dream is within reach, and the InDemand VA Program is here to help you make it your reality.

JOIN THE WAITLIST

You see yourself confidently running a business where:

You can prioritize self-care, family, and the things you love most.
You work with dream clients who appreciate your expertise.
Your income isn’t capped by hours worked but by the value you bring.

03.

01.

02.

Our goal is to enable you to increase or replace your current income in 90 days or less, providing you with the tools, knowledge, and confidence to succeed.

The InDemand Program is a hybrid 12-month coaching and community experience designed to help you build a high-quality VA business. 

I know what it takes to build a successful VA business because I’ve done it—and I’ve helped hundreds of women do it too.

When I started my journey as a virtual assistant, I was determined to create a business that not only supported my financial goals but also gave me the freedom and flexibility to live life on my terms. 

Today, I’ve built a thriving operations agency and mentored over 300 virtual assistants and counting through my signature course, helping them achieve incredible results like landing their first or 6th clients and building a fun service based business.

Here’s what sets my expertise apart:

Through my VA business, I’ve been able to:
  • Pay off $19K in credit card debt in just six months.
  • Fund $5K+ trips in full, experiencing the freedom of guilt-free travel.
  • Double my corporate annual income in my first year as a VA.

FOUR: Financial Transformation

What started as a one-woman VA business has grown into a successful operations agency with a team of five, allowing me to serve more clients and scale my impact.

THREE: Scalable Impact

I scaled my VA business from one client to eight in just three months, going from earning $14/hour to over $60/hour in two years—proving that it’s possible to achieve rapid results with the right systems and strategy.

TWO: Rapid Business Growth

Over 91% of my students land their first client before completing the course, and we’ve shared more than 500 free job opportunities with my students to jumpstart their VA journey.

ONE: Proven Track Record of Student Success

 Watching them go from uncertain and stuck to confident and thriving business owners is why I do what I do.

But my favorite success stories aren’t my own—they belong to the women I’ve mentored.

Whether it’s helping someone craft their signature service, showing them how to scale their rates, or guiding them to land dream clients, I’m here to provide the tools, strategies, and support needed to succeed.

My approach is rooted in results-driven strategies, practical guidance, and a deep understanding of the challenges that come with building a VA business from scratch. 

Here’s what our students have been able to accomplish:

Many have left unfulfilling corporate roles, trading rigid schedules and burnout for businesses they love.

Quit Their Jobs

From student loans to credit card balances, our students have used their VA income to take control of their finances and eliminate debt.

Pay Off Debt

Whether it’s a weekend getaway or an overseas adventure, they now have the flexibility and income to travel more often.

Take More Vacations

Building a VA business has empowered them to save for the future, creating financial security they never thought possible.

Increase Their Savings

Some have made life-changing moves, including relocating to their dream cities or working remotely from another country.

Relocate or Move Abroad

From surprising their families with thoughtful gifts to covering special occasions, they’re able to give back to the people who matter most.

Spoil Their Loved Ones

After years of undervaluing themselves, they’ve gained the confidence and skills to increase their hourly rates and get paid what they’re worth.

Finally Raise Their Rates

For many, this was their first venture into entrepreneurship—becoming the first business owner in their families and inspiring those around them.

Start Their First Business

By replacing their income with their VA business, they’ve freed up time to focus on what matters most, without sacrificing their lifestyle.

Reduce Working Hours

Many reached the milestone of earning enough to cover all their expenses through their businesses, giving them the freedom to dream even bigger.

Cover Their Bills with VA Income

This is more than just a coaching program.

The InDemand Program is your gateway to designing a business—and a life—that gives you the freedom, fulfillment, and financial independence you deserve.

JOIN THE WAITLIST

The truth is, the longer you delay, the longer you stay where you are:

Watching others build successful businesses while you feel unsure of where to start.

This program offers you a proven roadmap, tools, and support to take control of your future and finally achieve the freedom you’ve been craving. The question isn’t whether you’ll take this step—it’s when.

Struggling with the rising cost of living and wishing for financial freedom.

Dreaming about flexibility and freedom but staying tethered to a rigid schedule.

Imagine this: It’s just three months from now, and you’ve completely transformed your life.

TWO

You’ve signed your first—or next—clients and replaced your income.

What Your Life Could Look Like in 90 Days

JOIN THE WAITLIST

FOUR

You feel empowered, knowing you’ve built something meaningful and sustainable on your own terms.

ONE

You’re running a industry recognized VA business with systems in place and confidence in your expertise.

THREE

Your schedule is entirely your own, giving you time to prioritize family, self-care, and the things you love.

This is your chance to start making those dreams your reality.
Don’t let self-doubt or hesitation hold you back any longer. 

JOIN THE WAITLIST

Everything you get:

Exclusive Job Opportunities

Gain access to our network of small business owners actively seeking their next VA. These exclusive opportunities are available only to students in our program and have helped our past students land their first, seventh, or even career-changing roles. Whether you're just starting or scaling your business, these leads can be the key to achieving your next milestone, including quitting your job to go full-time as a VA.

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24/7 Slack Community

You’ll be part of a supportive, always-accessible community where you can ask questions, celebrate wins, and connect with other ambitious women like you. Real-time coaching and collaboration will help you tackle challenges as they arise, keeping you motivated and focused on building your VA business.

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Weekly Live Calls

Every week, you’ll have access to personalized coaching, occasional guest training, and productive work sessions designed to keep you on track. Even if you can’t make the live calls, you can submit your questions and materials for review anytime through Slack, ensuring you always get the feedback and guidance you need to refine and relaunch your offer, sign clients, and stay on course.

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Pre-Recorded Video Modules (under 25 mins)

These short, action-packed video lessons give you the exact steps you need to implement proven VA business strategies quickly and effectively. By focusing on what works, you’ll avoid overwhelm and fast-track your journey to building a thriving VA business and replacing your income within 90 days.

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Automated Onboarding System

You’ll get the perfect workflow pre-mapped out and email templates that help you create a professional, seamless onboarding experience for your clients. This sets you up for success by building a solid, repeatable system to wow your clients while streamlining your business operations.

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Launch Guidebook

With this step-by-step workbook, you’ll have everything you need to create the assets for a successful launch. From start to finish, it guides you through the process, so you can execute your launch effectively and start signing clients quickly.

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On-Demand Feedback & Review System

Instead of wasting time guessing, you can submit your business plan, capabilities deck, or launch strategy for review and get detailed feedback within 48 hours. This means you can confidently make improvements and move forward with clarity, saving time and avoiding costly mistakes.

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Flexible Learning 

Whether you prefer video lessons, written guides, or audio delivered straight to your phone as a private podcast, this program meets you where you are. You can binge the content in under two hours or revisit it anytime, so you’ll always have what you need to grow your VA business.

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Business Class VIP Area

As you hit major milestones—like signing your first clients—you’ll unlock advanced strategies and visibility training to help you scale even further. These tools will position you to sign your next two clients in 90 days or less. 

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Learn how to answer any objection to help you book your next client without the back-and-forth! This cheat sheet provides ready-to-use responses to common objections like “I don’t have the budget” or “Why should I hire a VA?” so you can confidently close deals and grow your business.

Answer Any Objections Cheatsheet

Join a bonus live group co-working session during launch week to complete your first big milestone, like setting up your onboarding system or crafting your capabilities deck, alongside me and your peers.

Fast Action Implementation Sprint

$200 Off Early Bird Discount

JOIN THE WAITLIST

For the first 10 sign-ups, get a free one-on-one session with me to create your personalized business plan. This ensures you start your VA business with clarity and a roadmap to hit your income goals in 90 days.

Exclusive 1:1 Business Mapping Call (Limited Spots)

Earlybird BONUS

An exclusive earlybird bonus bundle including:

REAL-LIFE Transformations:

PREVIOUS

NEXT

TRANSFORMATION

AFTER

Before

Hannah joined IDVA, seeking a supportive community and structured guidance to help her navigate her transition from lash artist to VA. Within a month, she leveraged exclusive community resources and landed her first client through a job posting shared in the IDVA network. She completed the course in just two months, officially launching her VA career shortly after.

Overworked full-time lash tech to booked out in 3 months. 

Hannah was a full-time lash artist who wanted more flexibility and control over her time, hoping to transition into a role that didn’t strain her body while still allowing her to help businesses grow with her vast knowledge in marketing and sales. 

Just three months after starting, Hannah had already secured five paying clients and was thriving in her new role as a VA. With her new career, she achieved the flexibility she desired, making a successful shift from her previous profession as an overworked lash tech.

Although already enrolled in another VA course, Hannah felt it lacked the support and guidance she needed to make a real shift into a virtual assistant career.

TRANSFORMATION

AFTER

Before

Just three weeks into the program, Carolyn pitched a client opportunity from within our student group—and landed her first client with a simple, authentic approach. Despite still learning key aspects like sales calls and not actively marketing on Instagram, Carolyn continued building her skills and confidence.

Closer to the goal of full-time - 2 clients in 2 months.  

Carolyn joined our program as a full-time employee with a goal of becoming a full-time VA by her birthday in a few months. She aimed to be a VA because she's tired of being overworked and underpaid only to make someone else rich. Her supporting goals are to develop a “boss” mindset, gain confidence, and double her current income through her VA business without any prior experience in the industry.

Within two months, Carolyn successfully landed her second client, all while still balancing her 9-5 job. She’s now on track toward her goal of becoming a full-time VA and doubling her income, empowered with the confidence and skills she sought.

When Carolyn first joined, she was juggling a full-time job and feeling hesitant about her ability to transition into a full-time VA role. She desired a mindset shift, confidence in gaining clients, and the skills to attract clients who valued her work.

TRANSFORMATION

AFTER

Before

Despite her busy schedule, Alexis achieved incredible results by following the InDemandVA program. In her first three weeks, she pitched her first client opportunity and landed a YES. A month later, she booked her second client through a discovery call. In four months, she had secured her fourth client—even after taking a well-deserved break to recharge!

Securing 4 Clients
 (Even After a Break!)

Alexis, a full-time employee and mom of two who joined the InDemandVA program with big dreams of becoming a full-time virtual assistant.

Alexis is now well on her way to becoming a full-time VA, doubling her income, and building the flexible lifestyle she dreamed of for herself and her children. 

Balancing a demanding 9-to-5 job and motherhood, Alexis wanted to create a better future for her family. She was determined to develop a boss mindset, leverage her skills to secure quality clients. Her ultimate goal was to double her income and create a lifestyle with more flexibility for her kids.

PREVIOUS

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5 Payments OF

PAY IN FULL BONUS

For the first 10 sign-ups, get a free one-on-one session with me to create your personalized business plan. This ensures you start your VA business with clarity and a roadmap to hit your income goals in 90 days.

or

1 Payment OF

$360

$1800

PAYMENT PLAN

PAY IN FULL

Exclusive 1:1 Business Mapping Call (Limited Spots)

JOIN THE WAITLIST

REAL-LIFE Transformations:

PREVIOUS

NEXT

TRANSFORMATION

AFTER

Before

Catarina used the program to build her virtual assistant business from scratch, despite her demanding schedule. She learned how to market herself and connect with U.S.-based clients while still working full-time.

Fully Booked in 4 Months as a Full-Time Flight Attendant 

Catarina, a full-time flight attendant in Portugal, loved the perks of her job (free flights!) but struggled with long hours, low pay, and the challenges of seniority. She joined The In Demand VA program as a complete beginner while balancing her demanding flight schedule.

In just four months, Catarina was fully booked with dream clients, successfully transitioning from her role as a flight attendant to running a thriving VA business just in time to welcome a baby boy. 

Catarina worked full-time with an unpredictable schedule, flying overseas almost every other week. She felt stuck in a job that didn’t provide the financial freedom or work-life balance she desired.

TRANSFORMATION

AFTER

Before

Through the program, Maria identified her high paying skills and built her confidence to launch her VA services. She used her newfound knowledge to pitch to ideal clients and secure higher-paying opportunities .

14 Years in Corporate to 3 Dream Clients in 3 Months

Maria, a loyal worker for 14 years, was exhausted from being overworked and underpaid in her corporate role. She decided to take charge of her career by joining The In Demand VA program. With years of experience she knew she has skills that were worth more that what she was being paid. 

Within three months, Maria landed three dream clients at her highest rate ever and left her corporate job to pursue her VA business full-time. 

Maria had been stuck in the corporate rat race for over a decade, constantly being asked to do more without seeing an increase in pay or career satisfaction.

The InDemand VA Program addresses these by providing you with proven strategies to attract clients, identify & exercise your in-demand skills, and build a sustainable business model as a virtual assistant. 

JOIN THE WAITLIST

Concerned about leaving the security of your corporate job?
Worried about finding clients or standing out in the online market?

Unsure if you have the right skills to succeed as a VA?

REAL-LIFE Transformations:

TRANSFORMATION

AFTER

Before

Sonia joined the InDemandVA program and, within two weeks, landed her first client even without a website or a fully fleshed out signature service! She unlocked a new level of confidence and determination. Sonia focused on growth, learning, and building connections, which allowed opportunities to come her way naturally. She joined a supportive space full of like-minded individuals and resources that fast-tracked her success.

First Client in Just 2 Weeks!

Sonia, a full-time accountant who dreamed of combining her love for content creation with the flexibility of a virtual assistant business.

Just weeks into the program, Sonia secured her first client and is well on her way to building the VA business and lifestyle she first thought was beyond her reach. She now has the confidence and clarity to grow her business while staying true to her goals of supporting other young mothers.

Sonia was working full-time in accounting but felt drawn to the creative world of social media content creation. Her goal was clear: transition into a VA role, replace and double her income, and eventually grow an agency to empower young women. Despite her passion, Sonia needed guidance and mentorship to confidently claim her place as a VA.

Join InDemand and replace your current income in 90 days or less.

JOIN THE WAITLIST

WHEN DOES THE PROGRAM START? +

The InDemand VA Program starts the moment you enroll, giving you instant access to the curriculum, community, and coaching. You’ll enjoy 12 months of support and resources to create or transform your virtual assistant business.

HOW LONG DO I HAVE ACCESS TO THE PROGRAM? +

You’ll have 12 full months to access the curriculum, coaching, and community. Additionally, you’ll have the opportunity to unlock access to Business Class, our VIP area with advanced trainings and strategies to help you scale your business.

MY BACKGROUND IS IN ___. WILL THIS WORK FOR ME? +

Absolutely! Our students come from all over the world and diverse professional backgrounds, including administrative roles, teaching, event planning, project management, restaurants, hospitality, HR, executive assistance, graphic design, marketing, and more. Whatever your experience, this program is designed to help you succeed.

WHO IS THIS PROGRAM FOR? +

The program is perfect for beginners, those who have started their VA journey but haven’t launched or landed their first client yet, and experienced VAs who feel uncertain about their business foundations, especially if previous courses or DIY approaches left them feeling unequipped to grow.

WHAT IF I’M IN A DIFFERENT TIME ZONE AND CAN’T ATTEND LIVE CALLS? +

No worries! You’ll still receive personalized support through Slack, pre-submitted questions for live calls, and our private podcast.

DO YOU PROVIDE SUPPORT WITH CONTENT AND LAUNCHING? +

Yes! You’ll receive resources to help you create content for your VA business on any platform of your choice. You’ll also be guided to plan and execute a successful service/brand launch within 90 days of joining.

WHAT’S THE REFUND POLICY? +

Please make sure you fully understand what the program offers and what you’ll gain before purchasing. If you’re unsure, feel free to reach out to me via email support@theindemandva.com or review our Refund Policy.

DO I NEED PRIOR EXPERIENCE AS A VIRTUAL ASSISTANT TO JOIN THIS PROGRAM? +

No prior VA experience is needed! This program is tailored to provide all the foundational knowledge and skills to start and grow a successful VA business.

HOW SOON CAN I EXPECT TO LAND MY FIRST CLIENT AFTER ENROLLING? +

While results vary, 91% of our students secure their first client before completing the program. With our proven strategies and job opportunities, you’ll be set up for success from the start.

WHAT KIND OF SUPPORT WILL I RECEIVE DURING THE PROGRAM? +

You’ll benefit from weekly live coaching sessions, a 24/7 Slack community for questions and collaboration, access to ongoing exclusive job opportunities, on-demand feedback, and personalized coaching.

CAN I PARTICIPATE IN THE PROGRAM WHILE WORKING A FULL-TIME JOB? +

Absolutely! This program is designed with flexibility in mind. You can work at your own pace, allowing you to integrate your learning alongside your current commitments.

WHAT IF I DON’T HAVE TECH SKILLS OR A SPECIFIC NICHE? +

We’ll guide you to identify and develop your unique strengths, helping you carve out a niche that reflects your passions and expertise—even if you’re starting with no tech skills or prior business experience.

HOW IS THE PROGRAM DELIVERED, AND WHAT MATERIALS ARE INCLUDED? +

The program includes pre-recorded video modules for flexible learning, weekly live coaching sessions, a step-by-step launch guidebook, templates, tools, and resources, and access to our VIP Business Class area for advanced strategies.

WHAT IS THE INVESTMENT, AND DO YOU OFFER PAYMENT PLANS? +

We offer multiple investment options to make the program accessible, including flexible payment plans.

Frequently Asked Questions