InDemand is the step-by-step system that helps you turn your existing skills into a client-ready service, build your business, and land your first paying clients. Choose the experience that fits you best: Self-Paced or Guided.
You’re ambitious, driven, and ready for a change—but right now, you feel stuck.
You’re unsure if you have the right expertise or how to enhance the skills you already possess.
You worry about how to attract and land your first clients, let alone build a steady pipeline.
You don’t know how to set up the foundation for a sustainable, profitable VA business.
Self-doubt and uncertainty hold you back from going all-in.
With so many possibilities, it’s hard to know where to start or which services to offer.
Deep down, you’ve always known you were meant to build something of your own—a business that grows with you and gives you the freedom you deserve.
You crave the freedom to work from anywhere, whether that’s your favorite coffee shop or the comfort of your bed.
Your current job doesn’t ignite your passion, and you know you’re capable of so much more.
With the rising cost of living, you’re searching for ways to increase your income to pay off debt, enjoy more vacations, and build financial independence.
"You’ve got bossy energy."
You’ve always thought of yourself as a Boss Lady, even if you haven’t had the title (yet)—because deep down, you’ve always known you were meant to lead.
"You’re the planner."
The head of the group chat, the mastermind behind birthday trips, and the one who always pulls off the perfect plans.
"You’ll be president one day."
Your leadership skills have always shone, and you’ve been the person people naturally follow and admire.
“A little nerdy.”
Whether it’s color-coding spreadsheets or researching for hours, you love diving into the details and making sense of chaos.
"You’re so Type A."
You’re organized, detailed, and the one everyone trusts to get things done.
those natural-born leaders and go-getters who were often told growing up:
This program is for the women who’ve always known they were destined for greatness—
And with clear milestones and flexible pacing, you can go at a pace that suits your busy schedule.
Your background could be in administration, education, events, hospitality, HR, marketing, and beyond. You could be working a 9-5 full-time, parenting, or juggling other priorities. You could have no prior experience in being a virtual assistant, and InDemand VA would still be the perfect program for you.
The curriculum helps you identify your most marketable skills and turn them into a profitable service.
Anybody can be a virtual assistant—but you are uniquely built for it.
This program is for women who are ready to use those natural skills, ambition, and leadership energy to build their own thriving service business.
You’ve been organizing, planning, and leading for others your whole life. Now it’s time to do it for yourself—to create a business that reflects your strengths, aligns with your goals, and allows you to step fully into the role you were born to play
You need a roadmap, a coach, and a proven process to make it happen—and that’s exactly what the InDemand VA Program delivers.
At the beginning of 2020, I was laid off from my “safe” but predictable job as a server, a role I had for over 10 years
THE CREATOR OF INDEMAND, AND THIS IS MY STORY
For more than a decade, I relied on the security of that job to fund my dreams: earning a master’s degree, becoming a family therapist, traveling the world, and living a comfortable life. It felt like a clear path—until it wasn’t.
Being laid off at the height of the pandemic was a turning point. What seemed like a setback became the perfect opportunity to take a leap of faith. I ventured into the world of virtual assistance, determined to take control of my future.
Within just a few months, I secured client after client, building a business that gave me freedom, flexibility, and purpose. And here’s the incredible part—just two years later, my VA business allowed me to pay off $18.7K in credit card debt, a milestone that felt impossible in my previous life.
I'm Saba
But being a VA has brought me so much more than financial stability.
IT’S GIVEN ME:
A Life of Freedom
Global Recognition
Thriving Community
Speaking Opportunities
Here’s what our students have been able to accomplish:
My approach is rooted in results-driven strategies, practical guidance, and a deep understanding of the challenges that come with building a business from scratch
Cover their bills with VA income
Reduce working hours
Spoil their loved ones
Finally raise their rates
Start their first business
Relocate or move abroad
Increase their savings
Quit their jobs
Take more vacations
Pay off debt
Finally fulfilling that dream of being your own boss, creating a business that grows with you and supports your vision for the future.
Building a sustainable business that provides security on your own terms, regardless of layoffs or economic uncertainty.
Turning your skills or hobbies into a VA business that reflects your individuality and strengths.
The freedom to work from wherever you choose, whether it’s your kitchen table, a cozy café, or a beach halfway around the world.
Designing a schedule that works around your family, personal needs, and passions—no more missing out on what matters most.
The ability to pay off debt, save for the future, and enjoy more vacations without worrying about your next paycheck.
You want to feel valued for your talents, doing work that lights you up and brings meaningful results to your clients or company.
Imagine a life where you wake up every day excited about the work you do, knowing it aligns with your passions and purpose.
a PROVEN PROCESS designed to help you build a high-quality VIRTUAL ASSISTANT business
Here’s what sets my expertise apart:
Today, I’ve built a thriving operations agency and coaching 400+ virtual assistants across the world through my signature course.
Helping them achieve incredible results like landing their first or 6th clients and building a fun service based business.
When I started my journey as a virtual assistant, I was determined to create a business that not only supported my financial goals but also gave me the freedom and flexibility to live life on my terms.
I know what it takes to build a successful business from scratch because I’ve done it—and I’ve helped hundreds of women do it too.
ONE: Proven Track Record of Student Success
Over 91% of my students land their first client before completing the course, and we’ve shared more than 700 free job opportunities with my students to jumpstart their VA journey.
TWO: Rapid Business Growth
I scaled my VA business from one client to eight in just three months, going from earning $14/hour to over $60/hour in two years—proving that it’s possible to achieve rapid results with the right systems and strategy.
THREE: Scalable Impact
What started as a one-woman VA business has grown into a successful operations agency with a team of eight, allowing me to serve more clients and scale my impact.
FOUR: Financial Transformation
- Pay off $19K in credit card debt in just six months.
- Fund $5K+ trips in full, experiencing the freedom of guilt-free travel.
- Double my corporate annual income in my first year as a VA.
Whether it’s helping someone craft their signature service, showing them how to scale their rates, or guiding them to land dream clients, I’m here to provide the tools, strategies, and support needed to succeed.
But my favorite success stories aren’t my own—they belong to the hundreds of women I’ve coached.
Watching them go from uncertain and stuck to confident and thriving business owners is why I do what I do.
Within three months, Maria landed three dream clients at her highest rate ever and left her corporate job to pursue her VA business full-time.
14 Years in Corporate to 3 Dream Clients in 3 Months
In just four months, Catarina was fully booked with dream clients, successfully transitioning from her role as a flight attendant to running a thriving VA business just in time to welcome a baby boy.
Fully-booked in 4 months!
Within two months, Carolyn successfully landed her second client, all while still balancing her 9-5 job. She’s now on track toward her goal of becoming a full-time VA and doubling her income, empowered with the confidence and skills she sought.
Closer to the goal of full-time - 2 clients in 2 months.
Real Life Transformations
Just three months after starting, Hannah had already secured five paying clients and was thriving in her new role as a VA. With her new career, she achieved the flexibility she desired, making a successful shift from her previous profession as an overworked lash tech.
Overworked full-time lash tech to booked out in 3 months.
It's about building a business that gives you the confidence to charge for your skills, sign clients, and create income on your own terms.
Choose the path that fits your learning style—we'll show you the rest.
This is more than just a course.
Waiting until you feel "ready" instead of taking the first step toward your first paying client
Sitting on valuable skills because you're still unsure how to turn them into a service clients will actually pay for.
Second-guessing every idea instead of confidently pitching what you're already good at.
Six months from now, you'll either have a business... or another reason you haven't started.
In her first 3 months, Helena pitched her first client opportunity and landed a YES. A few month later, she was welcoming a newborn baby with 6 clients and flexible income on the side!
Securing 6 clients
(with a 9-5 & a newborn)
Just weeks into the program, Sonia secured her first client and is well on her way to building the VA business and lifestyle she first thought was beyond her reach. She now has the confidence and clarity to grow her business while staying true to her goals of supporting other young mothers.
First client in just 2 weeks!
more indemand transformations
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Month One
- You stop wondering if this could actually work for you.
- You've chosen one service, one direction, and one clear path forward.
- Instead of bouncing between ideas and overthinking every move, you finally have a plan that makes sense.
Month Two
- You start thinking like a business owner.
- Your offer is defined, your messaging feels natural, and you can confidently explain what you do and who you help.
- You're no longer guessing. You're building with purpose.
Month Three
- You stop waiting for the "perfect time."
- Your systems are in place, your business feels organized, and you're confidently putting yourself out there.
- Every conversation is bringing you one step closer to your first client.
Month Four
- Someone says yes.
- You onboard your first client, deliver with confidence, and realize this is no longer just an idea.
- It's a real business.
Month Five
- You trust yourself now.
- You're signing clients, earning income from skills you already had, and following a process that actually works.
- The confidence you were looking for came from taking action.
Month Six
- You've built something no one can take away from you.
- You know how to find clients.
- You know how to make money with your skills.
- And you never have to wonder if you're capable of building something of your own again.
Imagine where you'll be six months from now... because you finally decided to start.
Here’s what’s inside
Core Curriculum
ground Zero
PHASE 01
PHASE 02
PHASE 03
PHASE 05
PHASE 04
What You’ll Do: You’ll take the Runway Report Quiz to identify your starting stage and focus, get oriented inside the program, understand expectations, and set your flight plan.
What You’ll Achieve:
- Onboarding Form
- Wins Tracker
- Private Podcast
- Launch Map Template
Foundation & Orientation
What You’ll Do: Step into the mindset and leadership of a confident CEO—not just a service provider.
What You’ll Achieve:
- What Makes a High-Quality VA
- Embody the CEO Mindset
- Why Clients Love Dependability, Efficiency & Adaptability
- Master the Art of Overcommunication & Feedback
- Under Promise, Overdeliver
- Set Bucket List Goals That Actually Support You
Your CEO Identity
Own Your Zone of Genius
What You’ll Do: Turn your skills into a signature service that’s clear, marketable, and magnetic to ideal clients.
What You’ll Achieve:
- The Skills Assessment to Discover Your Most Profitable Skills
- How to Niche Down Without Feeling Boxed In
- Signature Service Criteria Breakdown
- Create Your Service Promise
- Build Your Brand Deck to Communicate Value
Your Business Systems
What You’ll Do: Build out the backend of your business with plug-and-play systems that make operations seamless.
What You’ll Achieve:
- Pick Your Project Management System
- Client Management System
- Communication System
- Time Tracking System
- Payment System
- Your Stress-Free Client Onboarding System
Your Launch Map
What You’ll Do: Follow your personalized Launch Map—a step-by-step plan to promote your business and sign clients with ease.
What You’ll Get Access To:
- Make It Official (Register, EIN, Email, Bank Setup)
- Choosing the Right Time to Launch
- Step-by-Step Launch Breakdown
- Selecting Your Main Platform
- Social Strategy: Start Fresh or Revamp?
- Content That Converts
Client Delivery
What You’ll Get Access To:
- What to cover on a Discovery Call
- How to follow up and onboard smoothly
- Deliverables management and time tracking
- Creating your client feedback loop
- Setting expectations and building trust
Self-Paced is perfect if you're confident working through the material on your own. If you want coaching, feedback, and ongoing support, choose the Guided experience.
In addition to the Core Curriculum and Private Podcast, you'll also get these bonuses as a Guided VIP Student:
Bonus Mini Course
Business Class Lounge
What You’ll Get:
- Advanced Systems & Scaling Frameworks
- Client Capacity Planning
- Upgrading to Premium Offers
- Leadership & Team Support
- Exclusive Templates & Hot-Seat Coaching
bonus lesson
Sustain & Scale
What You’ll Do: Build a long-term, balanced business that supports your lifestyle, income, and impact goals.
What You’ll Achieve:
- Build Boundaries That Protect Your Time + Energy
- Plan Time Off Without Losing Momentum
- How + When to Raise Your Rates With Confidence
- Should You Quit Your Job? (How to Know & When)
- Keep Clients Happy Without Burning Out • Juggle Multiple Clients Without Losing Track
- Pitch New Clients Without Sounding Salesy
- Let Go of Clients the Right Way
$1800
$1000
payment plan available
- InDemand Learning Hub — Complete step-by-step curriculum to take you from skills to your first paying client.
- Weekly Coaching Calls — Get live guidance, feedback, and answers as you build your business.
- Private Slack Community — Connect with other VAs, ask questions, and get support whenever you need it.
- Launch Strategy & Support — Follow a proven launch plan so you know exactly what to do next.
- Personalized Feedback — Submit your service, pricing, messaging, contracts, and systems for expert review before you launch.
- Sustain & Scale BONUS Module — Learn how to bild consistent income after landing your first clients.
- Business Class Lounge — Advanced trainings as your business grows.
GUIDED (1:1 SUPPORT)
payment plan available
- InDemand Learning Hub — Complete step-by-step curriculum to take you from skills to your first paying client.
- Templates + Toolkits — Plug-and-play systems, workflows, and client-ready resources to save you time.
- Coaching Call Library — Learn from past coaching sessions whenever you need guidance or a fresh perspective.
- Upgrade to VIP Anytime — Add live coaching, personalized feedback, and community support whenever you're ready.