Launch, grow, and stabilize your virtual assistant business so you can hit consistent $2K–$5K months and build your bucket list life
InDemand VA is a 6-month group coaching program and community designed to help both aspiring and early-stage virtual assistants launch (or relaunch) a high-quality, in-demand business—with structure, coaching, and support every step of the way.
join the waitlist for indemand VA
You’re ambitious, driven, and ready for a change—but right now, you feel stuck.
With the rising cost of living, you’re searching for ways to increase your income to pay off debt, enjoy more vacations, and build financial independence.
Your current job doesn’t ignite your passion, and you know you’re capable of so much more.
You crave the freedom to work from anywhere, whether that’s your favorite coffee shop or the comfort of your bed.
Deep down, you’ve always known you were meant to build something of your own—a business that grows with you and gives you the freedom you deserve.
With so many possibilities, it’s hard to know where to start or which services to offer.
Self-doubt and uncertainty hold you back from going all-in.
You don’t know how to set up the foundation for a sustainable, profitable VA business.
You worry about how to attract and land your first clients, let alone build a steady pipeline.
You’re unsure if you have the right expertise or how to enhance the skills you already possess.
This program is for the women who’ve always known they were destined for greatness—
those natural-born leaders and go-getters who were often told growing up:
You’re organized, detailed, and the one everyone trusts to get things done.
"You’re so Type A."
Whether it’s color-coding spreadsheets or researching for hours, you love diving into the details and making sense of chaos.
“A little nerdy.”
Your leadership skills have always shone, and you’ve been the person people naturally follow and admire.
"You’ll be president one day."
The head of the group chat, the mastermind behind birthday trips, and the one who always pulls off the perfect plans.
"You’re the planner."
You’ve always thought of yourself as a Boss Lady, even if you haven’t had the title (yet)—because deep down, you’ve always known you were meant to lead.
"You’ve got bossy energy."
Anybody can be a virtual assistant—but you are uniquely built for it.
Your background could be in administration, education, events, hospitality, HR, marketing, and beyond. You could be working a 9-5 full-time, parenting, or juggling other priorities. You could have no prior experience in being a virtual assistant, and InDemand VA would still be the perfect program for you.
Because InDemand VA walks you through every step—from defining your offer and setting up systems to landing clients and managing your schedule like a pro.
The curriculum helps you identify your most marketable skills and turn them into a profitable service.
And with clear milestones and flexible pacing, you can go at a pace that suits your busy schedule.
This program is for women who are ready to harness those natural skills, ambition, and leadership energy to build their own thriving service business.
You’ve been organizing, planning, and leading for others your whole life. Now it’s time to do it for yourself—to create a business that reflects your strengths, aligns with your goals, and allows you to step fully into the role you were born to play
The path feels unclear, but the dream is too big to ignore. You need a roadmap, a coach, and a proven process to make it happen—and that’s exactly what the InDemand VA Program delivers.
I'm Saba
For more than a decade, I relied on the security of that job to fund my dreams: earning a master’s degree, becoming a family therapist, traveling the world, and living a comfortable life. It felt like a clear path—until it wasn’t.
Being laid off at the height of the pandemic was a turning point. What seemed like a setback became the perfect opportunity to take a leap of faith. I ventured into the world of virtual assistance, determined to take control of my future.
Within just a few months, I secured client after client, building a business that gave me freedom, flexibility, and purpose. And here’s the incredible part—just two years later, my VA business allowed me to pay off $18.7K in credit card debt, a milestone that felt impossible in my previous life.
THE CREATOR OF INDEMAND VA, AND THIS IS MY ORIGIN STORY
At the beginning of 2020, I was laid off from my “safe” but predictable job as a server, a role I had for over 10 years
IT’S GIVEN ME:
But being a VA has brought me so much more than financial stability.
Speaking Opportunities
Thriving Community
Global Recognition
A Life of Freedom
The success I’ve experienced as a VA has ignited a deeper passion in me:
To help you and other ambitious women achieve the same level of fulfillment, freedom, and financial independence
I know the doubts and fears that can come with stepping out of your comfort zone and starting something new. I’ve been there, unsure if I had what it took or where to begin. But here’s the truth—you’re more capable than you realize, and with the right guidance, you can achieve more than you ever thought possible.
That’s why I’m here. My mission is to give you the tools, strategies, and support you need to succeed as a VA, so you can take control of your future and build a business—and a life—that you love.
Imagine a life where you wake up every day excited about the work you do, knowing it aligns with your passions and purpose.
You want to feel valued for your talents, doing work that lights you up and brings meaningful results to your clients or company.
The ability to pay off debt, save for the future, and enjoy more vacations without worrying about your next paycheck.
Designing a schedule that works around your family, personal needs, and passions—no more missing out on what matters most.
The freedom to work from wherever you choose, whether it’s your kitchen table, a cozy café, or a beach halfway around the world.
Turning your skills or hobbies into a VA business that reflects your individuality and strengths.
Building a sustainable business that provides security on your own terms, regardless of layoffs or economic uncertainty.
Finally fulfilling that dream of being your own boss, creating a business that grows with you and supports your vision for the future.
Together, we’ll turn your desires into a tangible, thriving business you’re proud to call your own.
The dream is within reach, and the InDemand VA Program is here to help you make it your reality.
You see yourself confidently running a business where:
03.
01.
02.
I know what it takes to build a successful VA business because I’ve done it—and I’ve helped hundreds of women do it too.
When I started my journey as a virtual assistant, I was determined to create a business that not only supported my financial goals but also gave me the freedom and flexibility to live life on my terms.
Today, I’ve built a thriving operations agency and mentored over 300 virtual assistants and counting through my signature course, helping them achieve incredible results like landing their first or 6th clients and building a fun service based business.
Here’s what sets my expertise apart:
- Pay off $19K in credit card debt in just six months.
- Fund $5K+ trips in full, experiencing the freedom of guilt-free travel.
- Double my corporate annual income in my first year as a VA.
FOUR: Financial Transformation
What started as a one-woman VA business has grown into a successful operations agency with a team of five, allowing me to serve more clients and scale my impact.
THREE: Scalable Impact
I scaled my VA business from one client to eight in just three months, going from earning $14/hour to over $60/hour in two years—proving that it’s possible to achieve rapid results with the right systems and strategy.
TWO: Rapid Business Growth
Over 91% of my students land their first client before completing the course, and we’ve shared more than 500 free job opportunities with my students to jumpstart their VA journey.
ONE: Proven Track Record of Student Success
My approach is rooted in results-driven strategies, practical guidance, and a deep understanding of the challenges that come with building a VA business from scratch
Here’s what our students have been able to accomplish:
Pay off debt
Take more vacations
Quit their jobs
Increase their savings
Relocate or move abroad
Start their first business
Finally raise their rates
Spoil their loved ones
Reduce working hours
Cover their bills with VA income
Overworked full-time lash tech to booked out in 3 months.
Just three months after starting, Hannah had already secured five paying clients and was thriving in her new role as a VA. With her new career, she achieved the flexibility she desired, making a successful shift from her previous profession as an overworked lash tech.
Real Life Transformations
Closer to the goal of full-time - 2 clients in 2 months.
Within two months, Carolyn successfully landed her second client, all while still balancing her 9-5 job. She’s now on track toward her goal of becoming a full-time VA and doubling her income, empowered with the confidence and skills she sought.
Fully-booked in 4 months!
In just four months, Catarina was fully booked with dream clients, successfully transitioning from her role as a flight attendant to running a thriving VA business just in time to welcome a baby boy.
14 Years in Corporate to 3 Dream Clients in 3 Months
Within three months, Maria landed three dream clients at her highest rate ever and left her corporate job to pursue her VA business full-time.
The truth is, the longer you delay, the longer you stay where you are:
Watching others build successful businesses while you feel unsure of where to start.
This program offers you a proven roadmap, tools, and support to take control of your future and finally achieve the freedom you’ve been craving. The question isn’t if you’ll take this step—it’s when.
Struggling with the rising cost of living and wishing for financial freedom.
Dreaming about flexibility and freedom but staying tethered to a rigid schedule.
more indemand transformations
First client in just 2 weeks!
Just weeks into the program, Sonia secured her first client and is well on her way to building the VA business and lifestyle she first thought was beyond her reach. She now has the confidence and clarity to grow her business while staying true to her goals of supporting other young mothers.
– Sonia
3 dream clients in 3 months!
Through the program, Maria identified her high paying skills and built her confidence to launch her VA services. She used her newfound knowledge to pitch to ideal clients and secure higher-paying opportunities. Within three months, Maria landed three dream clients at her highest rate ever and left her corporate job!
– Maria
Securing 6 clients
(with a 9-5 & a newborn)
In her first 3 months, Helena pitched her first client opportunity and landed a YES. A few month later, she was welcoming a newborn baby with 6 clients and flexible income on the side!
– HELENA
It’s six months from now, and you’ve completely transformed your life.
Imagine this
Your offer is defined, your business foundations are set, and you’re showing up with clarity.
You’re no longer guessing what to sell or how to talk about it — you’re positioning yourself with confidence.
Month Two
You’ve shifted from “I think I want to be a VA” to “I’m building a real business.”
Your skills are clear, your direction makes sense, and you’re starting to see how this can actually work for you.
Month One
You’re actively launching and putting yourself out there.
Conversations are happening, opportunities are forming, and your business feels real — not hypothetical.
Month Four
Your systems are in place and your business finally feels organized.
You’re ready for clients without scrambling, overexplaining, or reinventing the wheel every time.
Month Three
You’re running a sustainable, in-demand VA business.
Your income supports your life, your schedule works for you, and you know exactly how to repeat what you’ve built.
Month Six
You’re signing clients, delivering confidently, and seeing income come in.
You trust yourself more, your processes work, and you can see momentum building.
Month Five
next →
← previous
Don’t let self-doubt or hesitation hold you back any longer.
THIS IS YOUR CHANCE TO TURN YOUR DREAMS INTO REALITY.
Foundation & Orientation
What You’ll Do: You’ll take the Runway Report Quiz to identify your starting stage and focus, get oriented inside the program, understand expectations, and set your flight plan.
What You’ll Achieve:
- Onboarding Form
- Wins Tracker
- Private Podcast
- Launch Map Template
Your CEO Identity
What You’ll Do: Step into the mindset and leadership of a confident CEO—not just a service provider.
What You’ll Achieve:
- What Makes a High-Quality VA
- Embody the CEO Mindset
- Why Clients Love Dependability, Efficiency & Adaptability
- Master the Art of Overcommunication & Feedback
- Under Promise, Overdeliver
- Set Bucket List Goals That Actually Support You
What You’ll Do: Turn your skills into a signature service that’s clear, marketable, and magnetic to ideal clients.
What You’ll Achieve:
- The Money-Making Skills Quiz to Discover Your Most Marketable Skills
- How to Niche Down Without Feeling Boxed In
- Signature Service Criteria Breakdown
- Create Your Service Promise
- Build Your Brand Deck to Communicate Value
Own Your Zone of Genius
What You’ll Do: Build out the backend of your business with plug-and-play systems that make operations seamless.
What You’ll Achieve:
- Pick Your Project Management System (ClickUp vs Asana)
- Client Management (Dubsado vs HoneyBook)
- Set Up Communication (Slack vs Voxer)
- Time Tracking Tips
- Create Your Stress-Free Client Onboarding System
Your Business Systems
What You’ll Do: Follow your personalized Launch Map—a step-by-step plan to promote your business and sign clients with ease.
What You’ll Get Access To:
- Make It Official (Register, EIN, Email, Bank Setup)
- Choosing the Right Time to Launch
- Step-by-Step Launch Breakdown
- Selecting Your Main Platform
- Social Strategy: Start Fresh or Revamp?
- Content That Converts
Your Launch Map
PHASE 04
PHASE 03
PHASE 02
PHASE 01
ground Zero
Core Curriculum
Here’s what’s inside InDemand VA: the Self-Paced track
Everything you get:
[ 01 ]
Weekly Live Coaching
Every week, you’ll have access to personalized coaching, occasional guest training, and productive work sessions designed to keep you on track. Even if you can’t make the live calls, you can submit your questions and materials for review anytime through Slack, ensuring you always get the feedback and guidance you need to refine and relaunch your offer, sign clients, and stay on course.
[ 02 ]
Access to Cabin Crew
A Private, 24/7 Slack Community. You’ll be part of a supportive, always-accessible community where you can ask questions, celebrate wins, and connect with other ambitious women like you. Real-time coaching and collaboration will help you tackle challenges as they arise, keeping you motivated and focused on building your VA business.
[ 03 ]
On-Demand Feedback & Review System
Instead of wasting time guessing, you can submit your business plan, capabilities deck, or launch strategy for review and get detailed feedback within 48 hours. This means you can confidently make improvements and move forward with clarity, saving time and avoiding costly mistakes.
[ 04 ]
1:1 Launch Support
Share your launch report from phase four for 1:1 feedback from me.
What You’ll Do: Build a long-term, balanced business that supports your lifestyle, income, and impact goals.
What You’ll Achieve:
- Build Boundaries That Protect Your Time + Energy
- Plan Time Off Without Losing Momentum
- How + When to Raise Your Rates With Confidence
- Should You Quit Your Job? (How to Know & When)
- Keep Clients Happy Without Burning Out • Juggle Multiple Clients Without Losing Track
- Pitch New Clients Without Sounding Salesy
- Let Go of Clients the Right Way
Sustain & Scale
bonus lesson
What You’ll Get:
- Advanced Systems & Scaling Frameworks
- Client Capacity Planning
- Upgrading to Premium Offers
- Leadership & Team Support
- Exclusive Templates & Hot-Seat Coaching
Business Class Lounge
Bonus Mini Course
In addition to the Core Curriculum and Private Podcast, you'll also get these bonuses as a VIP:
CHOOSE THE PLAN THAT WORKS FOR YOU
VA
self-paced
- 6-month access to the InDemand VA learning hub
- Call replay access
- Instant access to Resource Library (systems, done-for-you workflows, and client management tools)
- Option to upgrade to VIP anytime
4-month flexible payment plan available (4 x $250)
VIP (Supported)
- 6-month access to the InDemand VA learning hub
- Call replay access
- Instant access to Resource Library (systems, done-for-you workflows, and client management tools)
- Weekly Live Coaching
4-month flexible payment plan available (4 x $450)
- 2 Monthly Coaching Calls in the Slack Community
- Co-working Sessions
- Quarterly Workshops
- On-demand feedback
- 5 x advanced trainings in the Business Class VIP Lounge
- BONUS MODULE LESSON: Sustain & Scale
- 1:1 Launch Support
INSIDE OF CABIN CREW, YOU ALSO GET:
$1000
$1800
Frequently Asked Questions
What if I leave my job, and my VA Business doesn’t work out?
That question was on my mind, too, in the beginning. That’s why I created InDemand VA, to give you proven strategies to attract clients, identify & exercise your in-demand skills, and build a sustainable business model as a virtual assistant.
So in the end, you have more flexibility in your life, more money to pay off debts and put toward vacations, more freedom to work where and when you want, and more time with the people that matter most to you.
